Bright Shiny Object Syndrome. And How to Avoid It.

Entrepreneurs and adults with ADHD often struggle with Bright Shiny Object Syndrome.

What does it look like?

Carolyn sat at her computer, plugging in data for her upcoming tax filing. Bored and frustrated, she decided that the shoe box approach was NOT the best way to keep track of her business. This year she would put an electronic accounting system in place, like Quicken or Quickbooks, and dedicate herself to using it. In fact, it sounded like such a great idea, that she started her online search right then to “shop” for her best option. Bright Shiny Thing.

An hour later, she had compared the two, explored user reviews and clicked to purchase. Yay, check that off her list (did she have a list?).

Now that the pressure was off about her accounting challenges, it reminded her that she had been really considering hiring a Virtual Assistant this year. Having one would certainly help free up her time and in fact she could turn over her accounting to the VA (but, maybe the VA already had an accounting system….oh well). So, a search ensued to find the right VA with the right talents at the right price (had she set a budget yet?). Bright Shiny Idea.

Another hour into the day, Carolyn has narrowed down the VA search and makes a mental note to check with a couple of associates to see who they use.

Suddenly, it occurs to Carolyn that with a VA, she would now have the time to work on developing her speaking engagements. Curious as to what steps it would take to make that happen, Carolyn launched yet another internet search which sucked up 2 more hours. Bright Shiny Opportunity.

Ever happen to you?

Here are 3 major problems BSOS can it create.

1. Interrupts your work flow: is it driven by your boredom, impulsivity or false-pride of multi-tasking?
2. Never gets implemented: you have good intentions, but does procrastination get in the way, followed by an inability to find the BSO again?
3. Your resources are drained: energy, dollars and time are too valuable to waste.

Here are 3 actions to take to avoid BSOS.

1. Give yourself permission to investigate: set a specific time to truly explore the scope.
2. Assess the fit: is it strategic, add value, do you have the time, skill set and focus to take it on?
3. Plan, commit and implement: if your decision is yes, but not now, store it for later retrieval, with a specific date and time on your calendar. Determine the learning curve and identify the values measure you’ll track. An example is a 5X return on your ROI.

And finally, if you need help don’t procrastinate. Get some assistance. You can contact me at linda@adhdtreatmentsolutions.com, or visit my website: https://www.adhdtreatmentsolutions.com